The data you get for every lead Yirlo emails

What each lead record contains

When Yirlo emails someone on your behalf, that person becomes a lead in your account. The record holds the details you would expect from a clean prospect list, plus the fields you need to track what happened afterward.

Here is what is stored for every lead:

• Email address, checked before Yirlo sends anything to it
• First name and last name
• Job title
• Company name
• Company website
• The campaign (audience) the lead belongs to
• Conversation state, visible in the app
• Deal status and a free-text note, both set by you

Where the leads come from

Leads come out of a pool of 80M+ decision makers. For every campaign, Yirlo narrows that pool by role, seniority, industry, company size and location. Each person in your account is there because they fit the audience of the campaign they were placed in.

Your website is the starting point for audiences. Yirlo studies your offer and your rivals, then suggests campaigns, and you can change any of them. To picture one: operations VPs at midsize freight companies in Texas, finance heads at software firms in Germany, or owners of dental practices with several locations in Florida.

Because the filters are explicit, the audience field in your export tells you exactly which slice of the market a lead came from. When one campaign gets replies and another does not, you can see the difference in the data rather than guess.

Why the email is checked first

The email column is the field that matters most. It holds the address of the one decision maker Yirlo contacted at each company, so every row points to a real person you can follow up with.

Every address in your export belongs to someone Yirlo actually emailed. You can use the column for your own follow-up, a newsletter opt-in conversation, or a direct note from your sales team once someone replies.

How to export your leads as a CSV

Open the app and download your leads as a CSV file. The export gives you a spreadsheet-ready list that you can sort, filter and share with your team, or load into any tool you already use.

Row one is a header with seventeen columns. Contact: email, first_name and last_name. Role and employer: title, company, website and linkedin. Company profile: industry, company_size, city, state and country. Tracking: audience, status, conversation, deal_status and note. Each lead takes one row, and the file opens in Excel, Google Sheets, Numbers or anything else that reads CSV.

The audience column makes filtering simple. Sort or filter by it to pull out a single campaign, or pivot on it to compare how many leads each campaign has reached.

The columns you fill in yourself

Three parts of the record carry information about the relationship rather than the person. The conversation column reflects the state of the thread, which Yirlo keeps up to date as replies come in. The deal_status and note columns are yours.

Set a deal status in the app when a lead moves forward, and add a note when you want to remember something: the person asked to be contacted next quarter, their colleague handles this, they use a competitor until a contract ends. Those entries travel with the lead into the CSV, so your context stays attached to the row when you share the file.

Teams that sell to a small number of high-value accounts tend to use the note field heavily. Teams that sell to many smaller companies usually lean on deal status and filter the export to see which leads are still open.

Working with the file after you download it

The moment a lead replies or turns hot, Yirlo can push it into your CRM. Wire the signed webhooks to HubSpot, Salesforce, Pipedrive or whatever else you run, using Zapier, n8n or Make, or fetch everything via the API. For a single bulk load, export the CSV: nearly every CRM takes one, and the plainly named columns line up with standard contact fields. Put first_name and last_name on the person, company and website on the account, and keep the audience as a tag or custom field.

Common uses for the export include:

• Checking the list against existing customers and open deals before anyone follows up
• Giving a salesperson only the leads whose deal status is open, filtered in a spreadsheet
• Counting leads per audience to see where your market is deep and where it is thin
• Keeping a dated archive of who was contacted, taken from a download each month
• Reading the notes column during a pipeline review

What the data does not include

Each contact row in the file comes with a link to that person's LinkedIn profile, along with the other fields listed above. Email is the channel Yirlo uses today to contact every decision maker. Coming soon: phone numbers in the lead data, voice calls, SMS, and outreach over LinkedIn and other social networks.

Each company is contacted through one person, so you will see one row per company rather than several contacts at the same organization. That keeps outreach focused and keeps the list easy to read.

How the fields shape the first email

The data is also what Yirlo uses to write. The title tells it what the person is likely to care about, the company and website tell it what the business does, and the audience tells it which problem of yours to lead with.

A first email to a Head of Finance at a German software company can open with how that team handles invoicing across currencies. A note to a dental group owner can start from running several locations with one back office. The fields in your export are the same raw material, so reading a row tells you why a given person received the message they did.

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