How to Use Yirlo, Step by Step

Step 1: Enter your website

Start with the address of your own site. Yirlo reads your pages to learn what you sell, who it helps and how you describe it. It also looks at your competitors, so it can place you in a market and not just echo your homepage.

Yirlo starts from your website address, so the brief, the lead list and the connections are all handled for you. If your site is thin, the research will be thinner, so make sure your product and pricing pages say plainly what you offer.

Sales teams in very different niches start the same way. A company selling payroll software, one selling freight audit services and one selling security training all type in a URL and wait for the proposals.

Step 2: Review the campaigns Yirlo proposes

Campaigns come out of that research. Each one is built around a single audience: a particular kind of company paired with the title of the person who buys there. In the payroll example, one audience might be heads of HR at American firms with between 50 and 500 staff, and another might be finance managers at restaurant groups.

Open each campaign and read the audience definition: job titles, seniority, industry, company size and location. Then read the sample first email. It is written about the recipient's company, so check that the angle matches how you would open a conversation yourself.

Keep the campaigns you believe in and remove the ones that point at buyers you do not want. You can change titles, size ranges and countries before anything sends. Any country or state works, and you can pick the writing language from 30 options, or let Yirlo write in the lead's language where it is supported.

Step 3: Make the first payment

Sending begins once you make your first payment. Checkout labels it as a founding or trial payment, and the money becomes prepaid credit in your account. Credit is the only billing model, at roughly $0.05 for every email that goes out. Lead research and email drafting carry no charge.

Sending setup is handled for you. Yirlo supplies sending addresses that are already warmed and keeps them healthy, so you never register a domain, touch DNS settings or spend weeks building up an inbox's reputation. A prospect's colleagues won't see a repeat of the same pitch either, because only one person at each target company gets contacted. Connecting domains you already control is coming soon.

Step 4: Set the goal and paste your booking link

Open Email sequence and choose Replies. The "Interested replies get" setting controls the target of Yirlo's answers to interested people, such as a booked call or a free trial. A single campaign can override it, so one aimed at small businesses can steer toward a trial while an enterprise campaign steers toward a call.

To steer replies toward a meeting, drop in the URL of any https booking page. Calendly, Cal.com, a Google Calendar appointment schedule and a HubSpot Meetings page are all accepted. When a lead shows interest, the answer Yirlo drafts includes that link.

All Yirlo provides is the link. Your calendar stays untouched, since Yirlo neither reads nor writes it, so open times, buffers and meeting types are still governed by your scheduling tool.

Step 5: Work the inbox and replies

Responses to your campaigns arrive in the app's inbox, where Yirlo reads each one and sorts it. A warm answer is marked interested, and a request to stop is marked unsubscribe. The opt-outs stay visible, so you can see who asked to be left alone.

For interested replies, Yirlo drafts an answer that moves toward your goal. You can read the draft and send it yourself, or let drafted answers go out automatically. Starting with manual review for the first few days is a sensible way to learn how the drafts sound before you turn automation on.

A reply from an interested person also reaches you by email as a hot lead, which means the app need not stay open. A typical route to a first meeting runs from the reply, to a drafted answer containing your booking link, to a slot booked in your scheduling tool.

Each lead has a conversation state, a deal status you can set and a note field. Use them to record what happened on a call or why a lead went quiet.

Step 6: Set your daily budget and watch the results email

Your daily budget sets the most Yirlo can spend in one day. With emails costing about 5 cents each, $10 a day pays for roughly 200 of them. Begin with a small figure, read the first replies, and increase it when the wording feels right.

Credit is paid in advance. Turning on auto top-up charges your saved card once funds drop, so sending carries on without a gap. The setting is optional, and leaving it off means you add credit yourself whenever you choose. To run any of this from code, the public API covers projects, campaigns, the inbox and billing with a key from the app.

Three times a week, a summary of campaign performance arrives in your inbox. It pauses the underperformers and puts fresh ones in their place.

Step 7: Edit campaigns as you learn

Anything Yirlo proposes is open to changes inside the app: the campaigns, the audiences and the email copy. Suppose replies show you are reaching the wrong job title. Adjust the title filter. Suppose the companies are too small to buy. Raise the minimum size. Suppose the opening email says something you would never say. Rewrite it.

Common edits are narrowing a location, adding a second language, changing the goal from a call to a trial, and softening a first line that sounds too direct for a senior audience. Small edits made early tend to matter more than big rewrites made late.

Edits apply to what goes out next. Emails already sent stay as they were.

Step 8: Export your leads

The app lets you download a CSV of everyone Yirlo has contacted. Each row holds the person's name, job title, email address and company site, plus the audience they came from, the conversation, the status, the deal status and a free-text note.

Syncing to HubSpot, Salesforce or any other CRM is unavailable, so the CSV export is the route for getting leads into other tools. Download it after a few weeks to see which audiences started conversations, or to pass open deals to a colleague.

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