Get interested prospects to book through your Google Calendar appointment schedule

How the Google Calendar link works in Yirlo replies

Each reply that comes in gets a label from Yirlo, such as interested or not now. A positive reply triggers a drafted response built around the goal you set for the campaign. With a booked call as that goal, the draft thanks the sender, answers the questions or concerns in their message, and ends with a link to your Google Calendar appointment page so they can pick a time.

The link points to your Google Calendar appointment schedule. The prospect opens the page, picks a time from the slots you made available, and the booking happens on Google's side. Yirlo's part ends when the link is sent.

You also get an email for every interested reply, so you see the hot lead as soon as it arrives, whether or not the answer has already gone out.

Set it up in four steps

The whole setup takes a few minutes and happens in two places: Google Calendar and the Replies settings in Yirlo.

• In Google Calendar, create an appointment schedule. Set the call length, the days and hours you take calls, and any buffer you want between meetings.
• Copy the public booking page link for that schedule.
• In Yirlo, open Email sequence, then Replies, and find the setting called "Interested replies get". Choose the booked call goal.
• Paste the link. To use a different schedule for one campaign, set the same option on that campaign instead.

What Yirlo touches and what it leaves alone

Your calendar stays untouched by Yirlo. It has no view of your meetings, creates no events and doesn't look at when you are free. The only thing it does is place your link in the message.

That keeps the arrangement simple. Your Google Calendar appointment schedule stays in charge of which slots are open, so a time that gets booked drops off the page on its own. Any change you make to the schedule, such as shorter hours on Fridays or a new call length, shows up the next time someone opens the link.

The same field accepts a Calendly, Cal.com or HubSpot Meetings link too. If you later move away from Google Calendar, you swap the pasted link and nothing else changes.

Who books through a Google Calendar appointment schedule

Appointment schedules suit teams that already live in Google Workspace and want a booking page without adding another tool. That describes a lot of small B2B sellers: founders, consultants, agencies and specialist service firms where one or two people take every call.

A few examples of the audiences Yirlo would build for sellers like these:

• A bookkeeping and tax firm selling to owners of construction and trades companies with 10 to 50 employees, where the owner still approves finance decisions.
• A security consultancy selling SOC 2 readiness to CTOs and heads of engineering at software companies that have started selling to larger customers.
• A recruiting agency for engineers, selling to engineering managers at funded startups that are hiring several roles at once.
• A web and conversion agency selling to marketing leads at ecommerce brands with a growing product catalog.
• A fractional CFO practice selling to founders of agencies and software companies that have outgrown spreadsheets.

How the opening email leads to a meeting

For every prospect, the opening message is built around that person's company, so the hook shifts depending on who is being contacted. For the bookkeeping firm, a note to a roofing contractor could point out that seasonal cash flow makes monthly books harder to trust. For the security consultancy, a note to a CTO could mention the customer security questionnaires that start arriving once a company reaches that size.

The reply that comes back is often short: "Sure, tell me more" or "What does this cost?" A booking link answers that kind of message well, because the prospect can take the call or look at your times without another round of email. For a prospect who asks a specific question first, the drafted answer addresses it and then offers the link.

Anything in a campaign can be changed inside the app, from the audience down to the wording of a single email. If you prefer a particular angle, such as opening with a type of case you handle all the time, rewrite the text there yourself.

Review drafts or send them automatically

Drafted answers can go out automatically, and this is where a Google Calendar link helps most. An interested prospect gets a reply with times to choose from while the interest is fresh, including at night or on weekends when you are not at your desk.

If you would rather go slowly, spend the first week reading the drafts in the app's inbox and adjusting the wording. Switch on automatic sending when the replies sound like you. Either way, you still get the hot lead email, so you can jump into a promising thread yourself.

Making the schedule work for cold prospects

Someone who answered a cold email is interested enough to reply but has not committed to anything yet. A few settings in your Google Calendar appointment schedule will make it easier for them to book.

Keep the first call short, 15 or 20 minutes is usually enough for an intro. Offer enough open hours across several days so the page never looks empty. Add a short buffer between calls so back-to-back bookings do not pile up on you. Use a page title and description that say what the call covers in plain words, since the prospect arrives from an email and may have forgotten the details.

What it costs

Pasting in your Google Calendar link costs nothing. The only charge is roughly five cents for each message that goes out, drawn from credit you load in advance. Your daily budget limits how much goes out each day, and sourcing prospects and drafting the copy come at no charge.

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